Marketing
Marketing communication
Marketing Communication is nowadays a part of the sales process. It´s not reduced on graphical outcome an should qualify permanently Leads. How you can proceed on this, is explained on the following page.
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A comprehensive analysis of your own marketing instruments helps to identify strengths and weaknesses and to develop optimal sales and marketing activities. Use the latest VDMA benchmarks!
The latest VDMA marketing survey 2025 in mechanical engineering offers comprehensive insights into the current marketing landscape. Compared to the previous period, the number of participants has increased by 42%.
From product and project management to construction site and service management to contract and purchasing management: the certificate courses offered by the Mechanical Engineering Institute will help you advance your career as a specialist and manager!
Come to Mainz on November 5, 2024 and find out how you can reach your target groups even better and increase your sales success through innovative sales platforms and the integration of analog and digital sales.
More leads, new business potential: digital marketing can achieve a lot. But to do so, customers' information needs must first be understood and properly served.
According to a recent study, the proportion of companies using social media has increased once again and now stands at around 96 percent. According to the study, LinkedIn remains the most important channel.
Digital or hybrid trade fairs are on everyone's lips. But which formats will survive the pandemic? The real challenge for trade fairs is probably more the 365-day networking of their target group.
Intelligent leakage protection, hygienic flushing and excellent materials. Brand manufacturers set standards in the industry with their products. The drivers and the claim are innovation, quality and responsibility. Immerse yourself in the world of building fittings....
The VDMA-Benchmarks Marketing reflect the structural marketing budgets of mechanical engineering budgets and provide insights into their marketing and communication activities. The KPIs are determined every four years.
Since today's marketing managers have to justify their marketing expenditures to their management more and more often, the VDMA has taken this as an opportunity to bundle its experiences from its membership and to formulate 3 categories of marketing controlling.
Marketing experts from VDMA member companies in the Hybrid Lightweight Technologies Working Group are founding a new working group. The goal: to make hybrid lightweight construction more visible to the public. What are the findings from the first meeting?
Change Management is Crucial for Success
Important questions on this topic
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