The Marketing and Communication Committee met on 8 November 2024 per team under the leadership of Mr. Steeger.
The central core of the committee is currently the continuation of the “Beweger ge-sucht” campaign, which was first launched in 2023 with the aim of creating more awareness for the industry, enhancing our image as an employer and communicating the diversity of topics and professions in the industry.
The results of the first wave of the campaign spoke for themselves: more than 22 million user views and more than 15,000 interested parties who used the website to find out more about our industry. The campaign will therefore be continued. Based on the most important learnings from the first wave, 5 new motifs were created to sharpen the image of the elevator industry as an employer and clearly position it in the industry. The new motifs and restructuring of the landing page focus on the special features of the industry such as accessibility, job security, future-oriented employer and the variety of professions, which are supplemented by other professions in the field of components and dual study programs. 11 members have signed up for the campaign. The campaign will go live in mid-January 2025.
Other important topics for the committee are publications by the VDMA Elevators and Escalators Association in the trade press and the Next Generation event, which took place in Berlin on September 12/13, 2024.
If you have any questions, please contact Ebru Gemici-Loukas, Tel. 069 6603 1591, e-mail: ebru.gemici@vdma.org
Marketing and Communication Committee
