Events

  • Customer Relationship Management
  • Topic-related
  • Web-Seminar
  • Digital format

Successfully introduce and use CRM

Event finished
Free event

The event takes place online, is free of charge and only for VDMA members.

Event finished
Free event
Tue. 21.11.23 09:45 - 12:00 hrs.
  • Web-Seminar
Event language
  • German

The event takes place online, is free of charge and only for VDMA members.

It is not only in times of Corona that it is becoming increasingly important to place the customer in the center of attention. Customer care from all business areas makes a significant contribution to business success. CRM (Customer Relationship Management) systems support this throughout the entire company. However, the introduction, which ultimately affects many departments, is a major task that also requires a lot of preparation.
Machine builders report how they have successfully mastered this task and what a successful implementation looks like.

After your registration you will find the access data on the my.VDMA page of the event.

Tue. 21.11.23

09:45 - 09:55 hrs.

Welcome

09:55 - 10:35 hrs.

Introduction and operation of an industry-specific CRM solution in mechanical engineering

10:35 - 11:15 hrs.

CRM at COMPRION. Transformation from sales tool to digitalization platform.

Dr. Ingo Erdmann

Dr. Ingo Erdmann

Director Administration & Corporate Services

COMPRION GmbH, Paderborn, GERMANY

11:15 - 11:55 hrs.

Introduction of CRM at ystral, a medium-sized machine and plant manufacturer

Mostafa Ali

Mostafa Ali

Senior Consultant – Microsoft Dynamics CRM

MODUS Consult GmbH, Erlangen, GERMANY
Angelika Stoll-Fahrner

Angelika Stoll-Fahrner

Ystral GmbH Maschinenbau + Prozesstechnik, Ballrechten-Dottingen, GERMANY

11:55 - 11:55 hrs.

End of the event

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