Exchange of experience "Brand relaunch at Grünbeck: challenges, background, measures"
What is to be done if one's own brand presence is no longer up to date and the positioning on the market is to be changed?
- German
What is to be done if one's own brand presence is no longer up to date and the positioning on the market is to be changed?
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In addition, Mr. Wunn will report on the ideas behind the engagement of Jan Delay as Grünbeck's brand ambassador, which goals are to be achieved and what has to be considered concretely when engaging a brand ambassador.
Afterwards, the discussion round, which will be moderated by Robert Konjusic (VDMA Marketing & Sales expert), will provide the opportunity for an extensive exchange of views on the latest developments in the field of industrial trade fairs.
The aim of the event is to exchange experiences in order to identify key trends, potentials and challenges as well as exemplary best practice approaches.
Wed. 28.06.23
Welcome Grünbeck and VDMA
Grünbeck brand relaunch - insights and backgrounds of a repositioning
Mitglied der Geschäftsleitung I Leiter Marketing & Kommunikation
Jan Delay and water treatment - brand ambassadors in mechanical engineering
Mitglied der Geschäftsleitung I Leiter Marketing & Kommunikation
Exchange: Current challenges of marketing managers - with the possibility to discuss own topics
