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Presence exchange from driven to driver: The role of corporate communications in change processes on 30.11.22

Event finished
Free event

The demands and expectations on the performance, competencies and adaptability of corporate communications are enormous

Event finished
Free event
Wed. 30.11.22 09:30 - 15:30 hrs.
  • Sparkassenakademie Stuttgart
  • Pariser Platz 3 A
  • 70173 Stuttgart
Event language
  • German

The demands and expectations on the performance, competencies and adaptability of corporate communications are enormous

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In our workshop, participants work together to develop approaches and strategies to move from a driven department to one of the key drivers of change throughout the organization. To this end, we address roles, responsibilities, content and methods, scalability and tools, among other topics.

The Erfa Circle focuses on the exchange and development of solutions of our own case studies. We would therefore be pleased if you could send us your practical cases in advance to saskia.fath@vdma.org in advance.

Wed. 30.11.22

1.  Welcome, agenda, goals

Saskia Fath, VDMA Baden-Württemberg, Stuttgart; Johannes Dürr and Thorsten Diehl, Commha Consulting, Heidelberg

2.  Impulse lecture

Commha Consulting

3.  In the crossfire of expectations: Corporate Communications in Change

Stakeholders, expectations, goals

4.  A new self-image: corporate communications as a driver of change

Tasks, profile, mission

5.  Lunch

6.  A new self-image: continued

7.  Properly positioned: Corporate communications for tomorrow

Processes, roles and resources

8.  Conclusion

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