Events

  • Baden-Wuerttemberg
  • Experience Exchange (open to participate)
  • Digital format

Holistic product development using the example of artificial intelligence in component design

Event finished
Free event

The development of radical product and software innovations offers many opportunities as well as risks and challenges. Especially in the initial phase there is a lot of uncertainty: What does the potential market look like? How can the target group and its way of thinking be defined? Which approach and which technologies are suitable?

Event finished
Free event
Tue. 12.10.21 10:00 - 11:30 hrs.
Event language
  • German

The development of radical product and software innovations offers many opportunities as well as risks and challenges. Especially in the initial phase there is a lot of uncertainty: What does the potential market look like? How can the target group and its way of thinking be defined? Which approach and which technologies are suitable?

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The three aspects of market, target group and technology must be kept in mind from the very beginning and the product must be iteratively developed using suitable methods in order to establish it successfully. Since a start-up lacks know-how and resources, especially in the early phases of product development, it makes sense to work together with external partners for fast and broad-based development support

Jonas Steiling (TRUMPF spin-off Optimate GmbH) and Michael Sauer (Motius GmbH) explain how such cooperative product development can work, using the example of a software solution for optimizing sheet metal components with the help of artificial intelligence (AI).

We cordially invite you to exchange experiences with the speakers and your colleagues from our member companies in our online exchange of experiences and to discuss the relevance of holistic product development for machine and plant engineering.

Tue. 12.10.21

1.  Welcome of the participants and virtual round of introductions

Florian Klein and Jochen Eichert, VDMA Baden-Württemberg

2.  Holistic product development using the example of AI in component design

Jonas Steiling, Optimate GmbH
Michael Sauer, Motius GmbH

3.  Questions & Answers

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