Optimized price management - effective adjustment screw in economically difficult times
The economic situation in the mechanical engineering industry has changed significantly in recent months - the burdens and risks for business have increased.
- German
The economic situation in the mechanical engineering industry has changed significantly in recent months - the burdens and risks for business have increased.
The price pressure in mechanical engineering is high anyway, and price increases are often difficult to enforce on the market. In difficult economic times, it is also tempting for companies to lower prices in order to sell more products and at least maintain market share.
In order to be able to adequately meet the respective challenges in pricing during boom phases and economic downturns, there is no in many companies a professional price management (pricing) and by an unsystematic pricing, profits cannot be realized.
However, there are ways and means of achieving increases in yield with comparatively little effort. Does your company have a systematic pricing strategy for products, spare parts and services? Do you determine your price by a purely cost-based mark-up calculation and thereby neglect the value of your products? Are there defined processes and the right metrics to measure pricing success? And what might the pricing of services and new business models for industry 4.0-enabled products look like? We would like to discuss these and other questions with you at this event.
In impulse lectures by Prof. Roll & Pastuch and VDMA, a pricing self-assessment and the exchange of experience, we would like to give you suggestions for identifying important levers along the pricing process for your company.
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