***Fully booked***No more registration possible***People buy from people (online)
The new framework conditions require customers and salespeople to use digital channels. But even in the digital universe, it remains important to "humanize" and remain "empathetic.
- online
- German
The new framework conditions require customers and salespeople to use digital channels. But even in the digital universe, it remains important to "humanize" and remain "empathetic.
The year 2020 has triggered an enormous digitization push. The new framework conditions require customers and employees to use digital channels. Without the usual personal contact, it is about generating marketing leads and finding out the customer's need in order to arouse interest in the products.
Even in the digital universe, it remains important to "humanize" and remain "empathetic." Then it is possible to keep customer loyalty warm and to build up customer proximity. In the exchange of experiences, we want to address the following questions in exchange with the participants:
- How can products convince even without a haptic experience?
- How can I respond to the needs of my customers?
- How do I succeed in building trust?
- How can I position myself as a problem solver?
- How do social media platforms and social selling help?
Participating companies will present 15-minute pitches. At the end of the event, we summarize the results and further input from the discussion with the participants on the digital whiteboard. In the exchange, we will consider where the business units are moving forward to use the crisis as an opportunity.
Agenda
TOP 1 Welcome and introduction of the speakers
Phillip Kübber, Consultant
ProduktionNRW
TOP 2 Social selling
Markus Milz, Managing Director
Milz & Comp. GmbH Management Consulting / Academy
TOP 3 Virtual Showroom
Alexandra Kraft, Team Leader Front Office, Sales, Marketing & Communications
ZF Marine Krimpen B.V.
TOP 4 H2H instead of B2C/B2B - Selling without selling
Dr. Johannes Lottermann, Chief Business Development Officer Explosion Safety
REMBE GmbH SAFETY + CONTROL
TOP 5 Convincing videoconferences - building proximity despite physical distance
Lisa Büchle, Sales Special Products
Schmidt + Clemens GmbH + Co. KG
TOP 6 Wrap-up on the digital whiteboard
Speakers and participants
Moderation: Phillip Kübber
Registration deadline: 05.03.2021
Event language: German
Two days before the event, registered participants will receive a confirmation of participation and the technical details of the online tool including a dial-in link. If you are unable to attend despite registering, please send us a short message.
In the interest of efficient dialog, we have limited the number of participants. Registrations will be considered in the order in which they are received.
Participation in the event is free of charge.
Information on data processing
We store and process your previously provided personal data for registration and execution of the event. Your data will only be passed on to third parties (such as lecturers or co-organizers) if this is necessary for the proper execution of the event.
You have the right to object to data processing at any time for reasons arising from your particular situation.
If you have any questions about this or object to data processing, please contact Annette Petereit, annette.petereit@vdma.org, Tel. +49 211 68774818.
Organizer
The event is offered by ProduktionNRW. ProduktionNRW is the competence network of mechanical engineering and production technology in North Rhine-Westphalia and is carried out by the VDMA NRW. ProduktionNRW sees itself as a platform for networking, informing and marketing companies, institutions and networks among themselves and along the value chain. Significant parts of the services provided by ProduktionNRW are funded by the European Regional Development Fund (ERDF).
