Social media for modern advertising for young talent
Plätze frei
Kostenlose Veranstaltung
Use social media for targeted recruitment - find out how you can reach young talent authentically and present yourself as an attractive employer.
Plätze frei
Kostenlose Veranstaltung
Veranstaltungssprache
- German
Use social media for targeted recruitment - find out how you can reach young talent authentically and present yourself as an attractive employer.
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Germany is one of the world's leading industrial centres - but many companies are lacking young talent. Especially in the STEM sector, the gap between required and available skilled labour is constantly growing. It is therefore becoming increasingly important for small and medium-sized industrial companies to present themselves as an attractive employer to the younger generation.
The target group - potential trainees and young professionals - is particularly active on platforms such as Instagram and TikTok. Social media offers a great opportunity to reach these young people: With authentic insights into everyday working life, training content or the working atmosphere, companies can arouse interest and create trust. Particularly in mechanical and plant engineering, which is often perceived as technical and outdated, creative and target group-orientated content can open up new perspectives. At first glance, social media measures also appear to be more cost-effective than traditional forms of advertising - and at the same time promise a wide reach among the right target group.
But how do you create a professional presence on social media? What content appeals to the young target group? And how can your own staff be involved in content creation? We would like to discuss these and other questions with you at our event. As an introduction, we will present tried and tested strategies and practical examples from VDMA members. Afterwards, Schneider Electric GmbH will provide exciting insights into its social media activities for recruiting young talent.
Take the opportunity to exchange ideas with colleagues from other member companies and gain valuable ideas for your own recruitment activities.
Target group:
The event is aimed at specialists and managers from the fields of HR, training and management.
Moderation: Kevin Löpke
Registration deadline: 01.07.2025
If you are unable to attend despite having registered, please let us know.
In the interest of an efficient dialogue, we have limited the number of participants. Registrations will be considered in the order in which they are received.
Participation in the event is free of charge.
Organizer
The event is organized by ProduktionNRW. ProduktionNRW is the cluster for mechanical engineering and production technology in North Rhine-Westphalia and is organised by VDMA NRW. ProduktionNRW sees itself as a platform for networking, informing and marketing companies, institutions and networks with each other and along the value chain. Significant parts of the services provided by ProduktionNRW are subsidised by the Ministry of Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia.
The target group - potential trainees and young professionals - is particularly active on platforms such as Instagram and TikTok. Social media offers a great opportunity to reach these young people: With authentic insights into everyday working life, training content or the working atmosphere, companies can arouse interest and create trust. Particularly in mechanical and plant engineering, which is often perceived as technical and outdated, creative and target group-orientated content can open up new perspectives. At first glance, social media measures also appear to be more cost-effective than traditional forms of advertising - and at the same time promise a wide reach among the right target group.
But how do you create a professional presence on social media? What content appeals to the young target group? And how can your own staff be involved in content creation? We would like to discuss these and other questions with you at our event. As an introduction, we will present tried and tested strategies and practical examples from VDMA members. Afterwards, Schneider Electric GmbH will provide exciting insights into its social media activities for recruiting young talent.
Take the opportunity to exchange ideas with colleagues from other member companies and gain valuable ideas for your own recruitment activities.
Target group:
The event is aimed at specialists and managers from the fields of HR, training and management.
Moderation: Kevin Löpke
Registration deadline: 01.07.2025
If you are unable to attend despite having registered, please let us know.
In the interest of an efficient dialogue, we have limited the number of participants. Registrations will be considered in the order in which they are received.
Participation in the event is free of charge.
Organizer
The event is organized by ProduktionNRW. ProduktionNRW is the cluster for mechanical engineering and production technology in North Rhine-Westphalia and is organised by VDMA NRW. ProduktionNRW sees itself as a platform for networking, informing and marketing companies, institutions and networks with each other and along the value chain. Significant parts of the services provided by ProduktionNRW are subsidised by the Ministry of Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia.
Agenda
木. 03.07.25
