Events

  • ProduktionNRW
  • Experience Exchange (open to participate)
  • Digital format

AI in marketing

Veranstaltung beendet
Kostenlose Veranstaltung

At the latest with the breakthrough of ChatGPT, more and more companies are asking themselves how to use it in marketing. How can we successfully tap into the potential of artificial intelligence?

Veranstaltung beendet
Kostenlose Veranstaltung
星期三. 25.09.24 09:00 - 10:15 Uhr
Veranstaltungssprache
  • German

At the latest with the breakthrough of ChatGPT, more and more companies are asking themselves how to use it in marketing. How can we successfully tap into the potential of artificial intelligence?

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Since the breakthrough of ChatGPT at the latest, more and more companies have been asking themselves how to use it in marketing. How can we successfully tap into the potential of artificial intelligence? What are the prerequisites for this and what benefits can be expected? Or are the current possibilities of working with generic AIs limited and only in-house AIs or a protected area make it possible to use marketing resources even more efficiently?

In an online exchange of experiences, we would like to stimulate discussion with a keynote speech and a survey among the participants. The participating companies will then present their solutions / projects / experiences in short presentations.

The event is aimed at specialists and managers from the mechanical engineering sector who are involved in digital marketing.

Moderation: Hans Seelen
Registration deadline: 20.09.2024

A few days before the event, registered participants will receive a confirmation of participation and the link to participate. In the interest of an efficient dialog, we have limited the number of participants. Registrations will be considered in the order in which they are received.

Participation in the event is free of charge.

Organizer

The event is organized by ProduktionNRW. ProduktionNRW is the cluster of mechanical engineering and production technology in North Rhine-Westphalia and is organized by VDMA NRW. ProduktionNRW sees itself as a platform for networking, informing and marketing companies, institutions and networks with each other and along the value chain. Significant parts of the services provided by ProduktionNRW are funded by the Ministry of Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia.

Agenda

星期三. 25.09.24

1.  Greeting

Hans Seelen, ProductionNRW

2.  AI in marketing - online survey (Mentimeter) among the participants

Robert Konjusic, VDMA Business Advisory

3.  Keynote speech on AI in the marketing of mechanical engineering companies

Robert Konjusic, VDMA Business Advisory

4.  short field reports (max. 5') from the circle of participants

afterwards or to the reports: open exchange of experiences

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