AK Marketing and Sales - Woodworking Machines
Veranstaltung beendet
Kostenlose Veranstaltung
Online meeting of the working group marketing and sales - VDMA Holzbearbeitungsmaschinen.
Veranstaltung beendet
Kostenlose Veranstaltung
Veranstaltungssprache
- German
Online meeting of the working group marketing and sales - VDMA Holzbearbeitungsmaschinen.
in addition to the current situation in the woodworking machinery industry, Oliver Kunzweiler from Michael Weinig AG (Head of Central Marketing) will give us an insight into IT-supported sales planning and control and show us how this can be used to implement marketing campaigns tailored to specific target groups
As agreed at the last online meeting in February, we also want to discuss the upcoming LIGNA. Miriam Aitken and Christian Pfeiffer from Deutsche Messe AG (DMAG) will kindly be available to answer our questions
You are welcome again to send us your open questions about LIGNA in advance
The program
- Welcome/Compliance/Introduction of the participants
- Brief report on the economic situation in the woodworking machinery industry
- Best Practice: CRM-supported interaction between marketing and sales (Oliver Kunzweiler, Michael Weinig AG)
- Questions about LIGNA to Miriam Aitken and Christian Pfeiffer (DMAG)
As agreed at the last online meeting in February, we also want to discuss the upcoming LIGNA. Miriam Aitken and Christian Pfeiffer from Deutsche Messe AG (DMAG) will kindly be available to answer our questions
You are welcome again to send us your open questions about LIGNA in advance
The program
- Welcome/Compliance/Introduction of the participants
- Brief report on the economic situation in the woodworking machinery industry
- Best Practice: CRM-supported interaction between marketing and sales (Oliver Kunzweiler, Michael Weinig AG)
- Questions about LIGNA to Miriam Aitken and Christian Pfeiffer (DMAG)
