Exchange of experience "Innovative marketing solutions for mechanical engineering: from brand strategy to storytelling"
How can mechanical engineering companies optimize their brand strategy to stand out from the competition without losing their core values?
- German
How can mechanical engineering companies optimize their brand strategy to stand out from the competition without losing their core values?
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These are questions that we want to discuss as part of the VDMA Bavaria marketing experience exchange at our host member company, Grenzebach. Meet industry colleagues, exchange experiences and be inspired by expert presentations. You will also have the opportunity to experience the production and manufacturing processes at Grenzebach's Hamlar site at first hand and gain an exciting insight into the store floor.
The aim of the event is to identify key trends, potentials and challenges as well as exemplary best-practice approaches. Register and benefit from a personal exchange with colleagues from the industry.
The event is exclusively for VDMA member companies and is free of charge for them.
Agenda
Qui. 21.11.24
Brand strategy and (re)branding: stand out and yet remain true to yourself
Head of Corporate Marketing & Communications
Employer brand and corporate influencers
Social Media Marketing Specialist
Narrative innovation: Storytelling as a key strategy in mechanical engineering
Final discussion & farewell
