Factors for successful personnel marketing
Veranstaltung beendet
Kostenlose Veranstaltung
The shortage of skilled workers is hampering production in mechanical and plant engineering. Many companies are asking themselves how to recruit qualified employees and retain them in the long term.
Veranstaltung beendet
Kostenlose Veranstaltung
Veranstaltungssprache
- German
The shortage of skilled workers is hampering production in mechanical and plant engineering. Many companies are asking themselves how to recruit qualified employees and retain them in the long term.
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Production constraints due to material and supply chain problems are slowly leveling off - this is confirmed by current surveys from the mechanical and plant engineering sector. On the other hand, production-related restrictions due to personnel bottlenecks are on the rise. This observation makes it clear: The shortage of skilled workers is back.
The successful recruitment and retention of skilled workers is of great importance to secure the growth potential in mechanical and plant engineering. Successful and proactive personnel marketing in mechanical and plant engineering can help attract the best skilled workers and keep them in the company for the long term. By building a strong employer brand, addressing target groups in a targeted manner and creating an attractive working culture, the company can strengthen its competitiveness and fully exploit its growth potential.
What can participants expect from the virtual experience exchange? In the virtual event, we will look at how mechanical and plant engineering companies can implement successful HR marketing in the area of career websites. In addition, Lars Zimmermann and Ulrich Kosanke will present a creative approach to attracting skilled workers to the mechanical and plant engineering sector. Afterwards, Martin Hansen from PLARAD - Maschinenfabrik Wagner, will present the entrepreneurial challenges in recruiting skilled workers. In addition, we want to enter into an active exchange and agree on practicable solutions.
Bring in your questions on the topic and exchange your thoughts with colleagues from other member companies and with the speakers. We look forward to an intensive virtual exchange of experiences.
The event is aimed at specialists and executives from the areas of human resources, marketing and management.
Moderation: Kevin Löpke
Registration deadline: 21.07.2023
A few days before the event, registered participants will receive a confirmation of participation and the technical details of the online tool, including a dial-in link. If you are unable to attend despite registering, please send us a short message.
In the interest of efficient dialog, we have limited the number of participants. Registrations will be considered in the order in which they are received.
Participation in the event is free of charge.
Organizer
The event is offered by ProduktionNRW. ProduktionNRW is the cluster of mechanical engineering and production technology in North Rhine-Westphalia and is organized by VDMA NRW. ProduktionNRW sees itself as a platform to connect, inform and market companies, institutions and networks among each other and along the value chain. Significant parts of the services provided by ProduktionNRW are funded by the Ministry of Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia.
The successful recruitment and retention of skilled workers is of great importance to secure the growth potential in mechanical and plant engineering. Successful and proactive personnel marketing in mechanical and plant engineering can help attract the best skilled workers and keep them in the company for the long term. By building a strong employer brand, addressing target groups in a targeted manner and creating an attractive working culture, the company can strengthen its competitiveness and fully exploit its growth potential.
What can participants expect from the virtual experience exchange? In the virtual event, we will look at how mechanical and plant engineering companies can implement successful HR marketing in the area of career websites. In addition, Lars Zimmermann and Ulrich Kosanke will present a creative approach to attracting skilled workers to the mechanical and plant engineering sector. Afterwards, Martin Hansen from PLARAD - Maschinenfabrik Wagner, will present the entrepreneurial challenges in recruiting skilled workers. In addition, we want to enter into an active exchange and agree on practicable solutions.
Bring in your questions on the topic and exchange your thoughts with colleagues from other member companies and with the speakers. We look forward to an intensive virtual exchange of experiences.
The event is aimed at specialists and executives from the areas of human resources, marketing and management.
Moderation: Kevin Löpke
Registration deadline: 21.07.2023
A few days before the event, registered participants will receive a confirmation of participation and the technical details of the online tool, including a dial-in link. If you are unable to attend despite registering, please send us a short message.
In the interest of efficient dialog, we have limited the number of participants. Registrations will be considered in the order in which they are received.
Participation in the event is free of charge.
Organizer
The event is offered by ProduktionNRW. ProduktionNRW is the cluster of mechanical engineering and production technology in North Rhine-Westphalia and is organized by VDMA NRW. ProduktionNRW sees itself as a platform to connect, inform and market companies, institutions and networks among each other and along the value chain. Significant parts of the services provided by ProduktionNRW are funded by the Ministry of Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia.
Agenda
Ter. 25.07.23
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