Events

  • Bavaria
  • Experience Exchange (open to participate)
  • Digital format

Web experience exchange "Virtual trade fairs

Veranstaltung beendet
Kostenlose Veranstaltung

due to the numerous cancellations of important industry trade fairs, virtual trade fair offerings are experiencing an unprecedented boom. Both industry-experienced trade fair organizers are converting their events to virtual formats by necessity, and companies themselves are increasingly offering virtual in-house trade fairs and other digital events

Veranstaltung beendet
Kostenlose Veranstaltung
Pt. 26.03.21 10:00 - 11:30 Uhr
Veranstaltungssprache
  • German

due to the numerous cancellations of important industry trade fairs, virtual trade fair offerings are experiencing an unprecedented boom. Both industry-experienced trade fair organizers are converting their events to virtual formats by necessity, and companies themselves are increasingly offering virtual in-house trade fairs and other digital events

The central question at the moment is therefore how companies will incorporate virtual customer events into their marketing and sales concepts in the future, with the state of knowledge after one year of the pandemic
Therefore, we would like to discuss at our web experience exchange "Virtual trade fairs: The digital trade fair stand as a sales and marketing tool, we would like to discuss with you how digital trade fair stands and virtual events can be used as suitable marketing and sales tools. Robert Konjusic, VDMA Business Advisory and Dr. Alexander Koldau, VDMA Außenwirtschaft/Messen will present the current state of knowledge of the VDMA on virtual customer events and discuss with you the new formats compared to real trade fairs and their future.
In order to prepare and accompany the discussion, we will send you a virtual pinboard after registration, where you can answer some discussion questions in advance on digital notepads.
Agenda
Welcome and short introduction
Carina Mazzucato, VDMA Bavaria, Munich, Germany
Expert input
Virtual customer events
Dr. Alexander Koldau, VDMA Foreign Trade, Frankfurt a. M
Robert Konjusic, VDMA Business Advisory, Frankfurt a.M
Workshop on the virtual whiteboard
Virtual trade fairs, virtual congresses, virtual events - what experiences have you had?
All participants
In order to make the discussion as interactive as possible, we are limiting the number of participants to a maximum of 50. Registrations will be considered in your order.

The web experience exchange will take place via MS Teams - you will receive the dial-in link after registration a few days before the event.

The event is exclusively for VDMA members and free of charge.
Ihr inhaltlicher Kontakt zu dieser Veranstaltung
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Ihr organisatorischer Kontakt zu dieser Veranstaltung
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