Events

  • ProduktionNRW
  • Experience Exchange (open to participate)
  • Digital format

Use of generative AI tools in technical mechanical engineering sales

Plätze frei
Kostenlose Veranstaltung

Mechanical engineering sales are changing - data-driven decisions, a personalized customer approach and automated processes are developing into new digital standards thanks to AI-supported tools.

Plätze frei
Kostenlose Veranstaltung
Wt. 24.06.25 10:00 - 11:15 Uhr
Veranstaltungssprache
  • German

Mechanical engineering sales are changing - data-driven decisions, a personalized customer approach and automated processes are developing into new digital standards thanks to AI-supported tools.

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The use of generative AI tools in your company-wide sales and service processes energises the way in which internal and external sales teams acquire new customers, close deals and maintain long-term relationships with loyal existing customers. Continuous information management and data-driven case handling increase service levels and customer satisfaction. Automated processing of routine tasks frees up time for results-oriented interactions with your customers, and intelligent lead management ultimately ensures better sales performance. 

From hype to practice: which generative AI tools add value in mechanical engineering sales?

Take this opportunity to discuss current use cases, challenges and solutions with experts from Wartungsplan GmbH Münster and the VDMA. Be inspired by entertaining keynote speeches and find out about opportunities for transfer to your company.
Our web event is aimed at specialists and managers from the fields of sales, marketing, digitalisation, IT and management.

Registration deadline: 23 June 2025
Moderator: Walter-Heinrich Neumann

Participation in the event is free of charge

Registrations will be considered in the order in which they are received. One day before the event, registered participants will receive confirmation of their participation and the MS Teams link to join the event. If you are unable to attend despite registering, please let us know. 

Organizer

The event is offered by ProduktionNRW. ProduktionNRW is the cluster for mechanical engineering and production technology in North Rhine-Westphalia and is run by VDMA NRW. ProduktionNRW sees itself as a platform for networking, informing and marketing companies, institutions and networks with each other and along the value chain. A significant portion of the services provided by ProduktionNRW is funded by the Ministry of Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia.

Agenda

Wt. 24.06.25

1.  Welcome and introduction to the topic

Walter Heinrich Neumann, VDMA/ Produktion.NRW

2.  Activation

Motivation survey and live survey to involve all participants

3.  What is AI and Generative AI - and why is it so present?

- Fundamentals, market potential and benefits of generative AI in the B2B environment

4.  Practice: GenKI use cases in mechanical engineering sales

Andreas Straehler & Dennis Fischer, Wartungsplan GmbH

- Evaluate & control sales performance
- Automatic creation of technical checklists
- Optimize data quality in the sales forecast
- Quotation creation with AI support

5.  Conclusion & discussion

All

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